9 Tangible Steps to Transform Any Executive into a Thought Leader
While the benefits of turning an executive into a thought leader are well understood, the path to achieving it is less straightforward. Building an executive into a recognized visionary takes time, consistency, and a commitment to thought-provoking authenticity.
What is Thought Leadership and Why Is It So Important for B2B Sales?
Thought leadership is the practice of establishing yourself or your company as an expert in your field. It’s about providing unique insights, sharing innovative ideas, and influencing how others think about a particular industry or subject.
5 Tips to Help Content Marketers Build Stellar Content Plans
Building a content plan can be both challenging and rewarding, even for seasoned marketers. With a few smart moves—like using tools such as AnswerThePublic.com to dig into real search behavior, tapping into your sales team for insights from the field, and maximizing efficiency by repurposing content—you can create a strategy that resonates and sets your brand apart. Keeping an eye on competitors’ content adds another layer, helping you stay relevant and forward-thinking.
How Much Does a Freelance B2B Tech Copywriter Cost?
The cost of hiring a freelance writer hinges on various factors like their experience, the type of content you need, and the scope of what you’re asking for. Understanding the objectives and goals of your content marketing efforts and the budget you have to play with enable you to find a writer whose skills, expertise, and prices align with your objectives.
When Should You Hire a Freelance Copywriter versus a Full-Time Writer?
Each organization’s needs are unique, and there is no one-size-fits-all answer. A freelance copywriter is often the ideal choice for businesses that need flexibility, specialized expertise, or budget-friendly options for short-term projects.
Conversely, a full-time writer can be invaluable for organizations with consistent, high-volume content needs and a focus on brand cohesion and long-term growth.
How to Create High-Converting and SEO-Optimized Landing Pages
Whether you’re building a landing page to promote a new feature, product, or as part of a marketing campaign, there are strong principles you need to address. A high-converting and SEO-optimized landing page must balance engaging content with SEO best practices.
7 Ways Content Marketing Increases Sales
If you’re not investing in content marketing, you’re leaving money on the table and possibly being left behind. This article explains why.
Inbound Marketing versus Content Marketing: What’s the Difference?
Content marketing is a component of inbound marketing. If inbound marketing is the entire car, content marketing would be the engine that drives that car.